VWO essential KPIs

Type
SaaS
Domain creation year
2014
Report date
04/10/2021
vwo logo
# of indexed URLs
1880
Lighthouse Performance
53/100
Catch phrase: Fast growing companies use VWO for their A/B testing
” Thousands of brands across the globe use VWO as their experimentation platform to run A/B tests on their websites, apps and products. “

Data from ahrefs

ahrefs DR
86
ahrefs, KW in Google Top 100, global
64600
ahrefs, organic traffic per month, global
70900
ahrefs, Traffic to KW ratio
1.10

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
48300.00
Organic traffic change
1.5
#1 branded keyword
vwo
#1 branded KW volume
28000
#1 branded KW position
3
#1 branded KW contribution rank
6
#1 unbranded KW
a/b testing
#1 unbranded KW volume
15000
#1 unbranded KW position
1
#1 unbranded KW contribution rank
1

Data from semrush

ahrefs authority score
63
semrush, KW in Google Top 100, global
76818
semrush, organic traffic per month, global
142755
semrush, Traffic to KW ratio
1.86

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
51
Paid search KW, $ cost / m
44500
Paid Search Traffic, main geo
1400
$ per paid search visit
31.79
Paid Display, # of publishers
4400

Data from alexa

Traffic rank
6243
Average traffic rank of competitors
13824.8
Is VWO better ranked than its organic competitors?
yes

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
3000000
Staff count
208
$ Funding so far
0

Website traffic

Traffic last month, Similarweb
476100

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
7050
Youtube videos
193
Youtube views
6550140
Youtube average views per video
33939
Facebook fans
27571
Instagram followers
355
Instagram posts
150
Instagram engagement rate (%)
3.88
Twitter followers
3048
Tweets
6694
Linkedin followers
13500

Facebook & Instagram ads

Source: adspy

is VWO running FB ads?
yes
#1 FB ads likes count
7615
FB ad copy
Experience Optimization Platform
is VWO running IG ads?
no

Service usage

# of sites using the service according to Builtwith
57817
# of Top 1M sites using the service
7289
# of installs according to WordPress plugins repository
1000+

Note

VWO has a higher Alexa rank than Optimizely but less installs and on a downtrend.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.