Selectra essential KPIs

Type
Consumer Site
Domain creation year
2007
Report date
25/10/2021
Selectra Logo
# of indexed URLs
80800
Lighthouse Performance
100/100
Catch phrase: On le fait ensemble ?
” Selectra compare les fournisseurs d’énergie, d’accès à internet, les opérateurs mobiles, les assureurs et les banques pour vous aider à réduire vos factures. “

Data from ahrefs

ahrefs DR
77
ahrefs, KW in Google Top 100, global
439000
ahrefs, organic traffic per month, global
1100000
ahrefs, Traffic to KW ratio
2.51

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
617752
Organic traffic change
1.8
#1 branded keyword
selectra
#1 branded KW volume
14000
#1 branded KW position
1
#1 branded KW contribution rank
4
#1 unbranded KW
test debit
#1 unbranded KW volume
678000
#1 unbranded KW position
8
#1 unbranded KW contribution rank
8

Data from semrush

ahrefs authority score
64
semrush, KW in Google Top 100, global
493374
semrush, organic traffic per month, global
1995551
semrush, Traffic to KW ratio
4.04

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
37
Paid search KW, $ cost / m
1800
Paid Search Traffic, main geo
2700
$ per paid search visit
1.5
Paid Display, # of publishers
497

Data from alexa

Traffic rank
61521
Average traffic rank of competitors
173611
Is Selectra better ranked than its organic competitors?
yes, the leader in its competitive landscape. Impressive KW yield. Worth noting though that the site's golden era was in Oct 2019, peaking at 2M+ organic visits (ahrefs), twice its current traffic.

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
10 to 50M range
Staff count
870
$ Funding so far
N/A

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
1900000
Traffic las month, WebsiteIQ
406859

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
7430
Youtube videos
222
Youtube views
3292696
Youtube average views per video
14832
Facebook fans
51349
Instagram followers
1341
Instagram posts
69
Instagram engagement rate (%)
0.65
Twitter followers
3159
Tweets
3363
Linkedin followers
35200

Facebook & Instagram ads

Source: adspy

is Selectra running FB ads?
yes
#1 FB ads likes count
733
FB ad copy
LE WWF FRANCE ET SELECTRA APPELLENT TOUS LES CONSOMMATEURS D'ELECTRICITE ET/OU DE GAZ A REJOINDRE LEUR GRAND ACHAT GROUPE
is Selectra running IG ads?
no

Note

Selectra apparently develops collabs / affiliation deals with a range of organizations (WWF, OM,…) for group buying offers. Quite active on YT, leading videos = info content.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.