Prolon Fast essential KPIs

Type
E-commerce
Category
Domain creation year
2019
Report date
07/10/2021
Prolon Logo
# of indexed URLs
203
Lighthouse Performance
71/100
Catch phrase: Fast Into Fall And Empower your life from the inside out with science backed nutrition
” ProLon® is a 5-day dietary program carefully designed to nourish and rejuvenate your body while supporting metabolic balance. “

Data from ahrefs

ahrefs DR
37
ahrefs, KW in Google Top 100, global
359
ahrefs, organic traffic per month, global
174
ahrefs, Traffic to KW ratio
0.48

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
565
Organic traffic change
0.3
#1 branded keyword
prolon soups
#1 branded KW volume
200
#1 branded KW position
4
#1 branded KW contribution rank
1
#1 unbranded KW
5 day fast
#1 unbranded KW volume
2900
#1 unbranded KW position
30
#1 unbranded KW contribution rank
30

Data from semrush

ahrefs authority score
36
semrush, KW in Google Top 100, global
299
semrush, organic traffic per month, global
66
semrush, Traffic to KW ratio
0.22

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
651
Paid search KW, $ cost / m
54500
Paid Search Traffic, main geo
220900
$ per paid search visit
4.05
Paid Display, # of publishers
3300

Data from alexa

Traffic rank
179847
Average traffic rank of competitors
19587326
Is Prolon Fast better ranked than its organic competitors?
yes, they own their branding space, even if the current organic traction isn't that great

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
145542
Staff count
6
$ Funding so far
N/A

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
186000
Traffic las month, WebsiteIQ
N/A

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
1430
Youtube videos
37
Youtube views
1127725
Youtube average views per video
30479
Facebook fans
89179
Instagram followers
99759
Instagram posts
499
Instagram engagement rate (%)
3.19
Twitter followers
4831
Tweets
1255
Linkedin followers
445
Pinterest followers
335

Facebook & Instagram ads

Source: adspy

is Prolon Fast running FB ads?
yes
#1 FB ads likes count
5025
FB ad copy
Sharing a Goop article: "“They think that if they live to one hundred, they’re going to be very sick for the last twenty or thirty years of their lives. But data is showing this isn’t necessarily true. By intervening in the aging process, research suggests that you can live longer healthier.” Living to 100 doesn't mean the tail end of your life will be a struggle. Professor Valter Longo explains how we can eat to live longer—and healthier—on goop."
is Prolon Fast running IG ads?
yes
#1 IG ads likes count
18681
IG ad copy
"How much protein should I have in a day? Is milk an ideal protein drink?" Using Professor Valter Longo's protein research at USC, Dr. Michael Roizen answers these questions and even gives a few guidelines for your own daily protein intake in his article on Cleveland Jewish News.

Ecommerce data

Source: Storeleads

Amount of products sold
87
Average price per product
243.09

Note

Prolon Fast doesn’t have a huge organic footprint but it heavily invested into SEM, social and display ads (the estimated SEM spend is even higher than Storeleads estimate of their monthly sales so they’re probably operating at a very thin margin, investing in aggressive growth). We haven’t shared the display % reported by Similarweb. In this case, it’s worth mentioning the figure: 24.17%, which confirms that Prolon Fast relies on significant ad spend.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.