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Pretto essential KPIs

Type
Consumer Site
Domain creation year
2016
Report date
25/102/2021
Pretto Logo
# of indexed URLs
2200
Lighthouse Performance
90/100
Catch phrase: Inspirez. Trouvez votre prêt immo. Expirez.
” Simuler mon prêt > “

Data from ahrefs

ahrefs DR
71
ahrefs, KW in Google Top 100, global
42200
ahrefs, organic traffic per month, global
91800
ahrefs, Traffic to KW ratio
2.18

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
85000
Organic traffic change
1.1
#1 branded keyword
pretto
#1 branded KW volume
10000
#1 branded KW position
1
#1 branded KW contribution rank
1
#1 unbranded KW
plus value résidence secondaire
#1 unbranded KW volume
5700
#1 unbranded KW position
1
#1 unbranded KW contribution rank
1

Data from semrush

ahrefs authority score
50
semrush, KW in Google Top 100, global
55381
semrush, organic traffic per month, global
179496
semrush, Traffic to KW ratio
3.24

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
358
Paid search KW, $ cost / m
19900
Paid Search Traffic, main geo
24000
$ per paid search visit
1.21
Paid Display, # of publishers
150

Data from alexa

Traffic rank
346229
Average traffic rank of competitors
2838273
Is Pretto better ranked than its organic competitors?
yes, but compared by Alexa to smaller players (vs leaders for other entries in the sample) due to its own modest ranking. In other words, false impression of leadership.

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
1M
Staff count
160
$ Funding so far
EUR 9.3M

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
506400
Traffic las month, WebsiteIQ
17342

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
90
Youtube videos
19
Youtube views
5899
Youtube average views per video
310
Facebook fans
2213
Instagram followers
943
Instagram posts
11
Instagram engagement rate (%)
1
Twitter followers
513
Tweets
356
Linkedin followers
6300

Facebook & Instagram ads

Source: adspy

is Pretto running FB ads?
yes
#1 FB ads likes count
146
FB ad copy
Premier achat: les 9 erreurs à éviter
is Pretto running IG ads?
yes
#1 IG ads likes count
0
IG ad copy
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Note

Despite the EUR 9.3M it raised in 2017 and 2019, Pretto hasn’t managed to grab a substantial market share in a very competitive landscape. It has a good KW yield but a much lower volume than its competitors. It has almost zero activity on Youtube. It hasn’t been very active on FB (IG) so far.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.