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OptinMonster essential KPIs

Type
SaaS
Domain creation year
2012
Report date
05/10/2021
OptinMonster Logo
# of indexed URLs
2100
Lighthouse Performance
92/100
Catch phrase: Convert and Monetize Your Website Traffic
” Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world “

Data from ahrefs

ahrefs DR
87
ahrefs, KW in Google Top 100, global
174000
ahrefs, organic traffic per month, global
159000
ahrefs, Traffic to KW ratio
0.91

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
264882
Organic traffic change
0.6
#1 branded keyword
optinmonster
#1 branded KW volume
3900
#1 branded KW position
1
#1 branded KW contribution rank
2
#1 unbranded KW
power words
#1 unbranded KW volume
17000
#1 unbranded KW position
1
#1 unbranded KW contribution rank
1

Data from semrush

ahrefs authority score
66
semrush, KW in Google Top 100, global
217176
semrush, organic traffic per month, global
230555
semrush, Traffic to KW ratio
1.06

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
39
Paid search KW, $ cost / m
1500
Paid Search Traffic, main geo
543
$ per paid search visit
2.76
Paid Display, # of publishers
15

Data from alexa

Traffic rank
5064
Average traffic rank of competitors
8503
Is OptinMonster better ranked than its organic competitors?
yes

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
126000
Staff count
18
$ Funding so far
N/A

Website traffic

Traffic last month, Similarweb
733200

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
5160
Youtube videos
353
Youtube views
558968
Youtube average views per video
1583
Facebook fans
12074
Instagram followers
252
Instagram posts
37
Instagram engagement rate (%)
N/A
Twitter followers
6738
Tweets
11377
Linkedin followers
1300

Facebook & Instagram ads

Source: adspy

is OptinMonster running FB ads?
yes
#1 FB ads likes count
609
FB ad copy
73 Types Of Blog Posts that are proven to work
is OptinMonster running IG ads?
no

Service usage

# of sites using the service according to Builtwith
435093
# of Top 1M sites using the service
8760
# of installs according to WordPress plugins repository
1000000+

Note

OptinMonster is an established player on the WP scene, pretty active on Youtube.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.