Optimizely essential KPIs

Type

SaaS

Domain creation year

2014

Report date

04/10/2021

# of indexed URLs

61100

Lighthouse Performance

64/100

Catch phrase: Unlock digital potential

” Create a seamless digital journey for your customers with an open, extensible platform that provides one consistent foundation behind every touchpoint. “

Data from ahrefs

ahrefs DR

87

ahrefs, KW in Google Top 100, global

169000

ahrefs, organic traffic per month, global

242000

ahrefs, Traffic to KW ratio

1.43

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago

158669

Organic traffic change

1.5

#1 branded keyword

optimizely

#1 branded KW volume

4500

#1 branded KW position

1

#1 branded KW contribution rank

3

#1 unbranded KW

content management system

#1 unbranded KW volume

8700

#1 unbranded KW position

1

#1 unbranded KW contribution rank

1

Data from semrush

ahrefs authority score

66

semrush, KW in Google Top 100, global

200694

semrush, organic traffic per month, global

515733

semrush, Traffic to KW ratio

2.57

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo

385

Paid search KW, $ cost / m

73100

Paid Search Traffic, main geo

7800

$ per paid search visit

9.37

Paid Display, # of publishers

9600

Data from alexa

Traffic rank

8010

Average traffic rank of competitors

11176.4

Is Optimizely better ranked than its organic competitors?

yes

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue

9166667

Staff count

518

$ Funding so far

251000000

Website traffic

Traffic last month, Similarweb

871440

Social Media Data

Sources: networks + Socialblade

Youtube subscribers

2910

Youtube videos

246

Youtube views

810988

Youtube average views per video

3297

Facebook fans

12168

Instagram followers

3668

Instagram posts

34

Instagram engagement rate (%)

1.39

Twitter followers

30533

Tweets

19697

Linkedin followers

58400

Facebook & Instagram ads

Source: adspy

is Optimizely running FB ads?

yes

#1 FB ads likes count

1052

FB ad copy

6 Experimentations Secrets from Airbnb and Uber

is Optimizely running IG ads?

yes

#1 IG ads likes count

1386

IG ad copy

37 Successful A/B Testing Case Studies

Service usage

# of sites using the service according to Builtwith

216411

# of Top 1M sites using the service

9003

# of installs according to WordPress plugins repository

100+

Note

Optimizely is the most visible / recognized brand in the personalization / AB-testing space.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.