Optimizely essential KPIs

Type
SaaS
Domain creation year
2014
Report date
04/10/2021
Optimizely Logo
# of indexed URLs
61100
Lighthouse Performance
64/100
Catch phrase: Unlock digital potential
” Create a seamless digital journey for your customers with an open, extensible platform that provides one consistent foundation behind every touchpoint. “

Data from ahrefs

ahrefs DR
87
ahrefs, KW in Google Top 100, global
169000
ahrefs, organic traffic per month, global
242000
ahrefs, Traffic to KW ratio
1.43

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
158669
Organic traffic change
1.5
#1 branded keyword
optimizely
#1 branded KW volume
4500
#1 branded KW position
1
#1 branded KW contribution rank
3
#1 unbranded KW
content management system
#1 unbranded KW volume
8700
#1 unbranded KW position
1
#1 unbranded KW contribution rank
1

Data from semrush

ahrefs authority score
66
semrush, KW in Google Top 100, global
200694
semrush, organic traffic per month, global
515733
semrush, Traffic to KW ratio
2.57

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
385
Paid search KW, $ cost / m
73100
Paid Search Traffic, main geo
7800
$ per paid search visit
9.37
Paid Display, # of publishers
9600

Data from alexa

Traffic rank
8010
Average traffic rank of competitors
11176.4
Is Optimizely better ranked than its organic competitors?
yes

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
9166667
Staff count
518
$ Funding so far
251000000

Website traffic

Traffic last month, Similarweb
871440

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
2910
Youtube videos
246
Youtube views
810988
Youtube average views per video
3297
Facebook fans
12168
Instagram followers
3668
Instagram posts
34
Instagram engagement rate (%)
1.39
Twitter followers
30533
Tweets
19697
Linkedin followers
58400

Facebook & Instagram ads

Source: adspy

is Optimizely running FB ads?
yes
#1 FB ads likes count
1052
FB ad copy
6 Experimentations Secrets from Airbnb and Uber
is Optimizely running IG ads?
yes
#1 IG ads likes count
1386
IG ad copy
37 Successful A/B Testing Case Studies

Service usage

# of sites using the service according to Builtwith
216411
# of Top 1M sites using the service
9003
# of installs according to WordPress plugins repository
100+

Note

Optimizely is the most visible / recognized brand in the personalization / AB-testing space.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.