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Les Furets essential KPIs

Type
Consumer Site
Domain creation year
2011
Report date
25/10/2021
Les Furets Logo
# of indexed URLs
6230
Lighthouse Performance
68/100
Catch phrase: Assurances, finances et énergie
” On peut toujours compter sur lesfurets “

Data from ahrefs

ahrefs DR
74
ahrefs, KW in Google Top 100, global
199000
ahrefs, organic traffic per month, global
488000
ahrefs, Traffic to KW ratio
2.45

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
587987
Organic traffic change
0.8
#1 branded keyword
Les Furets
#1 branded KW volume
31000
#1 branded KW position
1
#1 branded KW contribution rank
1
#1 unbranded KW
fournisseur electricite
#1 unbranded KW volume
41000
#1 unbranded KW position
1
#1 unbranded KW contribution rank
1

Data from semrush

ahrefs authority score
55
semrush, KW in Google Top 100, global
246596
semrush, organic traffic per month, global
664046
semrush, Traffic to KW ratio
2.69

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
769
Paid search KW, $ cost / m
66700
Paid Search Traffic, main geo
288800
$ per paid search visit
4.33
Paid Display, # of publishers
45

Data from alexa

Traffic rank
159664
Average traffic rank of competitors
305667
Is Les Furets better ranked than its organic competitors?
yes, slightly better than the average but not the leader in the landscape. #1 is lelynx.fr

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
300M
Staff count
96
$ Funding so far
N/A

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
1100000
Traffic las month, WebsiteIQ
189089

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
1910
Youtube videos
61
Youtube views
25616281
Youtube average views per video
419939
Facebook fans
34000
Instagram followers
149
Instagram posts
25
Instagram engagement rate (%)
16.44
Twitter followers
2194
Tweets
6359
Linkedin followers
10900

Facebook & Instagram ads

Source: adspy

is Les Furets running FB ads?
yes
#1 FB ads likes count
4247
FB ad copy
Covid-19 : Engie rembourse deux mois d’abonnement à 600 000 foyers modestes | lesfurets Face au coronavirus, l’État assure le bon fonctionnement de la vie quotidienne des ménages. S’il existe plusieurs aides offertes par le Gouvernement, le fournisseur d’énergie Engie a récemment annoncé une mesure d’accompagnement pour ses abonnés.
is Les Furets running IG ads?
no

Note

LesFurets is a heavy spender in SEM, much more than its competitors. Also investing substantial budgets on Youtube. Branding look n feel aligned with another venture of the parent company BGL (Comparethemarket). Good yield on its organic efforts. #4 player in terms of brand awareness in our sample, 31K monthly searches in France on LesFurets.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.