Le Lynx essential KPIs

Type
Consumer Site
Domain creation year
2010
Report date
25/10/2021
Le Lynx Logo
# of indexed URLs
23000
Lighthouse Performance
97/100
Catch phrase: Changer n’a jamais été aussi simple !
” Comparez et faites des économies sur tous vos contrats “

Data from ahrefs

ahrefs DR
73
ahrefs, KW in Google Top 100, global
288000
ahrefs, organic traffic per month, global
820000
ahrefs, Traffic to KW ratio
2.85

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
602000
Organic traffic change
1.4
#1 branded keyword
le lynx
#1 branded KW volume
43000
#1 branded KW position
1
#1 branded KW contribution rank
1
#1 unbranded KW
comparateur assurance
#1 unbranded KW volume
64000
#1 unbranded KW position
2
#1 unbranded KW contribution rank
2

Data from semrush

ahrefs authority score
56
semrush, KW in Google Top 100, global
374327
semrush, organic traffic per month, global
1279515
semrush, Traffic to KW ratio
3.42

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
1600
Paid search KW, $ cost / m
131800
Paid Search Traffic, main geo
837700
$ per paid search visit
6.36
Paid Display, # of publishers
1100

Data from alexa

Traffic rank
68496
Average traffic rank of competitors
134556
Is Le Lynx better ranked than its organic competitors?
yes, definitely leader in its semantic landscape

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
4M
Staff count
56
$ Funding so far
N/A

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
1600000
Traffic las month, WebsiteIQ
189014

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
4400
Youtube videos
61
Youtube views
6475848
Youtube average views per video
106161
Facebook fans
34000
Instagram followers
N/A
Instagram posts
N/A
Instagram engagement rate (%)
N/A
Twitter followers
1862
Tweets
6103
Linkedin followers
5700

Facebook & Instagram ads

Source: adspy

is Le Lynx running FB ads?
yes
#1 FB ads likes count
747
FB ad copy
Quand c'est le mois de mai et qu'il fait moche... Le dilemme est.. Est-ce qu'on laisse le radiateur allumé ?
is Le Lynx running IG ads?
yes
#1 IG ads likes count
9
IG ad copy
Pas besoin d'être une lumière pour économiser sur sa facture d'énergie Votre nouveau contrat dans la journée avec LeLynx.fr ! #économie #malynx

Note

LeLynx.fr is another heavy spender in SEM. It enjoys a good brand awareness as per ahrefs / SEMRush data (close to 50K searches per month in France for the head term). Strangely the estimated revenue we found online doesn’t reflect those strong KPIs. Note: after being part of Admiral, LeLynx is now integrated in Zoopla’s comparison division, known as RVU.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.