Hotjar essential KPIs

Type
SaaS
Domain creation year
2007
Report date
05/10/2021
hotjar logo
# of indexed URLs
895
Lighthouse Performance
51/100
Catch phrase: Understand how users behave on your site, what they need, and how they feel, fast.
” Trusted by 900,000 websites in 180+ countries “

Data from ahrefs

ahrefs DR
91
ahrefs, KW in Google Top 100, global
107000
ahrefs, organic traffic per month, global
311000
ahrefs, Traffic to KW ratio
2.91

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
296000
Organic traffic change
1.1
#1 branded keyword
hotjar
#1 branded KW volume
23000
#1 branded KW position
1
#1 branded KW contribution rank
1
#1 unbranded KW
open ended questions
#1 unbranded KW volume
31000
#1 unbranded KW position
1
#1 unbranded KW contribution rank
1

Data from semrush

ahrefs authority score
75
semrush, KW in Google Top 100, global
134505
semrush, organic traffic per month, global
582092
semrush, Traffic to KW ratio
4.33

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
643
Paid search KW, $ cost / m
99000
Paid Search Traffic, main geo
15600
$ per paid search visit
6.35
Paid Display, # of publishers
13500

Data from alexa

Traffic rank
1045
Average traffic rank of competitors
8448
Is Hotjar better ranked than its organic competitors?
yes

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
2083333
Staff count
115
$ Funding so far
N/A

Website traffic

Traffic last month, Similarweb
5200000

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
1650
Youtube videos
56
Youtube views
429498
Youtube average views per video
7670
Facebook fans
76000
Instagram followers
2524
Instagram posts
0
Instagram engagement rate (%)
N/A
Twitter followers
13521
Tweets
4914
Linkedin followers
22000

Facebook & Instagram ads

Source: adspy

is Hotjar running FB ads?
yes
#1 FB ads likes count
3850
FB ad copy
See how visitors are using your website
is Hotjar running IG ads?
no

Service usage

# of sites using the service according to Builtwith
1109019
# of Top 1M sites using the service
77076
# of installs according to WordPress plugins repository
90000+

Note

Hotjar is the category leader, huge brand authority.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.