Heap essential KPIs

Type
SaaS
Domain creation year
2011
Report date
05/10/2021
heap logo
# of indexed URLs
1060
Lighthouse Performance
37/100
Catch phrase: Illuminate the Full Customer Journey
” Heap is the only digital insights platform that shows you everything users do on your product or site, automatically surfacing the “unknown unknowns” that remain invisible with other tools. “

Data from ahrefs

ahrefs DR
80
ahrefs, KW in Google Top 100, global
27000
ahrefs, organic traffic per month, global
23500
ahrefs, Traffic to KW ratio
0.87

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
17111
Organic traffic change
1.4
#1 branded keyword
heap
#1 branded KW volume
39000
#1 branded KW position
1
#1 branded KW contribution rank
1
#1 unbranded KW
tech stack
#1 unbranded KW volume
5300
#1 unbranded KW position
1
#1 unbranded KW contribution rank
1

Data from semrush

ahrefs authority score
58
semrush, KW in Google Top 100, global
29197
semrush, organic traffic per month, global
50789
semrush, Traffic to KW ratio
1.74

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
507
Paid search KW, $ cost / m
99200
Paid Search Traffic, main geo
11700
$ per paid search visit
8.48
Paid Display, # of publishers
2400

Data from alexa

Traffic rank
33290
Average traffic rank of competitors
28057
Is Heap better ranked than its organic competitors?
no

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
1600000
Staff count
200
$ Funding so far
108100000

Website traffic

Traffic last month, Similarweb
149600

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
N/A
Youtube videos
66
Youtube views
58185
Youtube average views per video
882
Facebook fans
8180
Instagram followers
N/A
Instagram posts
N/A
Instagram engagement rate (%)
N/A
Twitter followers
4604
Tweets
2621
Linkedin followers
13300

Facebook & Instagram ads

Source: adspy

is Heap running FB ads?
yes
#1 FB ads likes count
79
FB ad copy
Level Up Your Data Analysis Skills, free course
is Heap running IG ads?
no

Service usage

# of sites using the service according to Builtwith
39935
# of Top 1M sites using the service
3810
# of installs according to WordPress plugins repository
N/A+

Note

Heap is a heavily funded player, its main competitors are analytics tools like Mixpanel, Kissmetrics, Amplitude,…

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.