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Golo essential KPIs

Type
E-commerce
Category
Domain creation year
2016
Report date
07/10/2021
GoLo Logo
# of indexed URLs
1040
Lighthouse Performance
77/100
Catch phrase: In the last 10 years, dieters have spent over 600 billion dollars on diets and diet products. Yet we keep getting heavier.
” If you want to lose weight and keep it off, increase your metabolic efficiency and prevent or reverse health conditions you need to know the truth about why dieting has failed and how to take back control of your body and health. “

Data from ahrefs

ahrefs DR
34
ahrefs, KW in Google Top 100, global
19500
ahrefs, organic traffic per month, global
218000
ahrefs, Traffic to KW ratio
11.18

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
146977
Organic traffic change
1.5
#1 branded keyword
golo
#1 branded KW volume
149000
#1 branded KW position
1
#1 branded KW contribution rank
1
#1 unbranded KW
insulin resistance supplements for weight loss
#1 unbranded KW volume
1200
#1 unbranded KW position
1
#1 unbranded KW contribution rank
1

Data from semrush

ahrefs authority score
39
semrush, KW in Google Top 100, global
17362
semrush, organic traffic per month, global
342000
semrush, Traffic to KW ratio
19.70

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
166
Paid search KW, $ cost / m
34900
Paid Search Traffic, main geo
78900
$ per paid search visit
2.26
Paid Display, # of publishers
480

Data from alexa

Traffic rank
149465
Average traffic rank of competitors
24404069
Is Golo better ranked than its organic competitors?
yes, by far, since no other site matches them on their strong branded queries

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
146102
Staff count
34
$ Funding so far
2400000

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
847300
Traffic las month, WebsiteIQ
105099

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
2880
Youtube videos
37
Youtube views
2799213
Youtube average views per video
75654
Facebook fans
38136
Instagram followers
6155
Instagram posts
942
Instagram engagement rate (%)
0.43
Twitter followers
686
Tweets
536
Linkedin followers
864
Pinterest followers
9283

Facebook & Instagram ads

Source: adspy

is Golo running FB ads?
yes
#1 FB ads likes count
2900
FB ad copy
Don’t wait for the new year to make resolutions. Start achieving your wellness goals today with GOLO and be a healthier you by 2021!
is Golo running IG ads?
yes
#1 IG ads likes count
164
IG ad copy
Those who are ready to take the next step can GOLOSE weight and GOLOOK great with GOLO today! Results may vary.

Ecommerce data

Source: Storeleads

Amount of products sold
21
Average price per product
62.91

Note

With Traffic to KW yiels of 19.7 on SEMRush and 11.18 on ahrefs, GOLO is absolutely crushing it on the organic front. The first 50 KW for which the site is ranking are almost exclusively branded queries. Despite their solid organic footprint, they keep on investing in SEM, incl. on their own brand, to fully own the space.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.