Fit Girls essential KPIs

Type

E-commerce

Domain creation year

2016

Report date

08/10/2021

# of indexed URLs

220

Lighthouse Performance

80/100

Catch phrase: 28 Day Jumpstart

” Welcome To The Party “

Data from ahrefs

ahrefs DR

38

ahrefs, KW in Google Top 100, global

1800

ahrefs, organic traffic per month, global

13100

ahrefs, Traffic to KW ratio

7.28

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago

19773

Organic traffic change

0.66

#1 branded keyword

fitgirls

#1 branded KW volume

8600

#1 branded KW position

1

#1 branded KW contribution rank

1

#1 unbranded KW

Mostly branded KW

#1 unbranded KW volume

N/A

#1 unbranded KW position

N/A

#1 unbranded KW contribution rank

N/A

Data from semrush

ahrefs authority score

33

semrush, KW in Google Top 100, global

663

semrush, organic traffic per month, global

10605

semrush, Traffic to KW ratio

16.00

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo

N/A

Paid search KW, $ cost / m

N/A

Paid Search Traffic, main geo

N/A

$ per paid search visit

N/A

Paid Display, # of publishers

23

Data from alexa

Traffic rank

726665

Average traffic rank of competitors

24532325

Is Fit Girls better ranked than its organic competitors?

yes, fully owning their branding space

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue

146395

Staff count

2

$ Funding so far

N/A

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb

N/A

Traffic las month, WebsiteIQ

19698

Social Media Data

Sources: networks + Socialblade

Youtube subscribers

N/A

Youtube videos

N/A

Youtube views

N/A

Youtube average views per video

N/A

Facebook fans

1215699

Instagram followers

4555303

Instagram posts

9053

Instagram engagement rate (%)

0.04

Twitter followers

81900

Tweets

2309

Linkedin followers

N/A

Pinterest followers

42300

Facebook & Instagram ads

Source: adspy

is Fit Girls running FB ads?

no

is Fit Girls running IG ads?

yes

#1 IG ads likes count

28509

IG ad copy

$5,000 Giveaway! Follow @fitgirlsguide & mention someone below to enter! THAT’S IT. No purchase necessary. Good luck! The next group challenge starts

Ecommerce data

Source: Storeleads

Amount of products sold

34

Average price per product

39.98

Note

Boasting 4.5M+ followers on IG and 1.2M+ on FB, Fit Girls doesn’t seem to have translated this social footprint into meaningful traffic on their website, despite a good KW yield. Overall, the site seems on a downtrend, both on ahrefs and SEMRush even if the absolute numbers differ.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.