Fit Girls essential KPIs

Type
E-commerce
Category
Domain creation year
2016
Report date
08/10/2021
Fit Girls Logo
# of indexed URLs
220
Lighthouse Performance
80/100
Catch phrase: 28 Day Jumpstart
” Welcome To The Party “

Data from ahrefs

ahrefs DR
38
ahrefs, KW in Google Top 100, global
1800
ahrefs, organic traffic per month, global
13100
ahrefs, Traffic to KW ratio
7.28

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
19773
Organic traffic change
0.66
#1 branded keyword
fitgirls
#1 branded KW volume
8600
#1 branded KW position
1
#1 branded KW contribution rank
1
#1 unbranded KW
Mostly branded KW
#1 unbranded KW volume
N/A
#1 unbranded KW position
N/A
#1 unbranded KW contribution rank
N/A

Data from semrush

ahrefs authority score
33
semrush, KW in Google Top 100, global
663
semrush, organic traffic per month, global
10605
semrush, Traffic to KW ratio
16.00

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
N/A
Paid search KW, $ cost / m
N/A
Paid Search Traffic, main geo
N/A
$ per paid search visit
N/A
Paid Display, # of publishers
23

Data from alexa

Traffic rank
726665
Average traffic rank of competitors
24532325
Is Fit Girls better ranked than its organic competitors?
yes, fully owning their branding space

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
146395
Staff count
2
$ Funding so far
N/A

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
N/A
Traffic las month, WebsiteIQ
19698

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
N/A
Youtube videos
N/A
Youtube views
N/A
Youtube average views per video
N/A
Facebook fans
1215699
Instagram followers
4555303
Instagram posts
9053
Instagram engagement rate (%)
0.04
Twitter followers
81900
Tweets
2309
Linkedin followers
N/A
Pinterest followers
42300

Facebook & Instagram ads

Source: adspy

is Fit Girls running FB ads?
no
is Fit Girls running IG ads?
yes
#1 IG ads likes count
28509
IG ad copy
$5,000 Giveaway! Follow @fitgirlsguide & mention someone below to enter! THAT’S IT. No purchase necessary. Good luck! The next group challenge starts

Ecommerce data

Source: Storeleads

Amount of products sold
34
Average price per product
39.98

Note

Boasting 4.5M+ followers on IG and 1.2M+ on FB, Fit Girls doesn’t seem to have translated this social footprint into meaningful traffic on their website, despite a good KW yield. Overall, the site seems on a downtrend, both on ahrefs and SEMRush even if the absolute numbers differ.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.