Dragon Pharma essential KPIs

Type
E-commerce
Category
Domain creation year
2018
Report date
07/10/2021
Dragon Pharma Logo
# of indexed URLs
274
Lighthouse Performance
12/100
Catch phrase: THE DRAGON: STRENGTH, POWER, AND VITALITY
” The Dragon is a symbol of transmutation, power, and strength. The Dragon brings good luck, inspiration, and vitality. This power must be handled with the greatest of respect. Dragon Pharma has developed a line of supplements in which mirrored the qualities of “The Dragon.” We wanted our customers to feel strong, powerful, and full of vitality. “

Data from ahrefs

ahrefs DR
31
ahrefs, KW in Google Top 100, global
2200
ahrefs, organic traffic per month, global
11200
ahrefs, Traffic to KW ratio
5.09

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
9912
Organic traffic change
1.1
#1 branded keyword
dragon pharma
#1 branded KW volume
8100
#1 branded KW position
1
#1 branded KW contribution rank
1
#1 unbranded KW
Mostly branded KW
#1 unbranded KW volume
N/A
#1 unbranded KW position
N/A
#1 unbranded KW contribution rank
N/A

Data from semrush

ahrefs authority score
23
semrush, KW in Google Top 100, global
1966
semrush, organic traffic per month, global
16995
semrush, Traffic to KW ratio
8.64

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
4
Paid search KW, $ cost / m
395
Paid Search Traffic, main geo
535
$ per paid search visit
1.35
Paid Display, # of publishers
83

Data from alexa

Traffic rank
409902
Average traffic rank of competitors
8247185
Is Dragon Pharma better ranked than its organic competitors?
yes, owning their branding space, the other sites sharing the KW landscape being country specific sites or affiliates

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
172607
Staff count
22
$ Funding so far
N/A

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
N/A
Traffic las month, WebsiteIQ
72604

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
328000
Youtube videos
170
Youtube views
38665117
Youtube average views per video
227442
Facebook fans
24271
Instagram followers
233644
Instagram posts
3055
Instagram engagement rate (%)
0.46
Twitter followers
N/A
Tweets
N/A
Linkedin followers
385
Pinterest followers
N/A

Facebook & Instagram ads

Source: adspy

is Dragon Pharma running FB ads?
yes
#1 FB ads likes count
1067
FB ad copy
Dr. FEAAR is a revolutionary new essential amino drink designed to maximize protein synthesis, enhance muscle recovery and increase strenght. It contains Leucine Enriched Amino9™, a blend of all nine EAAs, including the three BCAAs: leucine, isoleucine, and valine. Get Yours!
is Dragon Pharma running IG ads?
yes
#1 IG ads likes count
46
IG ad copy
Quality Supplements that Work, Gear, Education, Motivation, & Inspiration for the Hell-Bent Athletes. Join the Dragons.

Ecommerce data

Source: Storeleads

Amount of products sold
74
Average price per product
49.11

Note

Dragon Pharma has a solid KW yield both on ahrefs and semrush (5+, 8+, almost NO unbranded KW) even if, for some reason, Similarweb doesn’t surface any meaningful traffic for the site. Launched in 2018, with a DR of 31, this store has still headroom to grow, pushed by a strong community of fitness influencers.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.