Betterbody essential KPIs

Type
E-commerce
Category
Domain creation year
2018
Report date
07/10/2021
Betterbody Logo
# of indexed URLs
539
Lighthouse Performance
56/100
Catch phrase: Feel Good, Look Good. Inside & Out.
” Thermogenic Probiotic For Effective Weight Management “

Data from ahrefs

ahrefs DR
26
ahrefs, KW in Google Top 100, global
3600
ahrefs, organic traffic per month, global
21200
ahrefs, Traffic to KW ratio
5.89

This is the yield of KW. Anything above 1 is the sign of a good performance.

ahrefs, traffic 1 year ago
5787.00
Organic traffic change
3.7
#1 branded keyword
provitalize
#1 branded KW volume
37000
#1 branded KW position
4
#1 branded KW contribution rank
1
#1 unbranded KW
best probiotics for weight loss
#1 unbranded KW volume
6500
#1 unbranded KW position
13
#1 unbranded KW contribution rank
13

Data from semrush

ahrefs authority score
34
semrush, KW in Google Top 100, global
3599
semrush, organic traffic per month, global
22851
semrush, Traffic to KW ratio
6.35

This is the yield of KW. Anything above 1 is the sign of a good performance.

# of paid search KW, main geo
146
Paid search KW, $ cost / m
13800
Paid Search Traffic, main geo
15200
$ per paid search visit
1.10
Paid Display, # of publishers
95

Data from alexa

Traffic rank
163337
Average traffic rank of competitors
12898613
Is Betterbody better ranked than its organic competitors?
yes, owns the space on its brands (site & product)

Corporate data

Sources: Latka, Apollo, Crunchbase, Storeleads, ZoomInfo, etc.

Estimated monthly $ revenue
128151
Staff count
N/A
$ Funding so far
N/A

Website traffic

You will probably notice some discrepancy between both sources

Traffic last month, Similarweb
225900
Traffic las month, WebsiteIQ
N/A

Social Media Data

Sources: networks + Socialblade

Youtube subscribers
N/A
Youtube videos
93
Youtube views
126030
Youtube average views per video
1355
Facebook fans
114305
Instagram followers
11906
Instagram posts
501
Instagram engagement rate (%)
0.21
Twitter followers
10
Tweets
1
Linkedin followers
N/A
Pinterest followers
17

Facebook & Instagram ads

Source: adspy

is Betterbody running FB ads?
yes
#1 FB ads likes count
10794
FB ad copy
Why Gynaes Should Start Paying Attention to Menopause
is Betterbody running IG ads?
yes
#1 IG ads likes count
1924
IG ad copy
Make Menopause Easier With Provitalize

Ecommerce data

Source: Storeleads

Amount of products sold
106
Average price per product
135.54

Note

Betterbody is a fast growing brand on the menopause relief products scene, with both a strong organic footprint (a lot of queries around their flagship product and their site brand) and significant social traffic via the publication of boosted educational content, mainly on Facebook where they can reach their demographics. They deploy a sizeable SEM investment delivering a good CPC, just above $1.

Disclaimer

All the data shared in this research is published strictly for editorial purposes. Those numbers are estimates sourced from the various providers listed in the sections above. The figures are correct at time of writing but naturally subject to evolve. We invite you to check out the sources for updated data. “Main geo” means the main country for the analysed property in terms of traffic.